Providing on-line non-downloadable software for web-based farm and ranch financial management service that enables the user to perform various financial record keeping and analyses with respect to a farm or ranch operation, including but not limited to (i) tracking income and expenses, cash sales, brokerage sales, futures and options; (ii) calculating expected profits; and (iii) creating reports such as financial statements and balance sheets; Software as a service (SAAS) services featuring software for web-based farm and ranch financial management service that enables the user to perform various financial record keeping and analyses with respect to a farm or ranch operation, including but not limited to (i) tracking income and expenses, cash sales, brokerage sales, futures and options; (ii) calculating expected profits; and (iii) creating reports such as financial statements and balance sheets