Computer application software for mobile phones and mobile applications for use in dynamically discovering, searching, and preference matching points of interest and other users, namely, providing a mobile GPS based application for promoting the goods and services of others; communicating and content sharing with other users, namely, downloadable software for sharing of data and information; downloadable software for facilitating promotions, advertising, and transactions among users and companies based on data analytics, real-time information, and market-demand pricing with rules-based automation and self-service subscriptions for use in the field of e-commerce and online marketing