educating at university or colleges; education services in the nature of lectures, seminars, conferences, courses of instruction, workshops, symposia at the college and university level, and distribution of course material in connection therewith; entertainment services, namely, arranging and conducting athletic and sports events and competitions, public speaking events and visual, literary and performing arts presentations; providing facilities for recreational activities and programs; educational and entertainment services, namely, providing educational speakers and lecturers, live concerts, fine art exhibitions, dramatic theater productions, live performances by musical groups, visual, literary and performing arts presentations, and live dance performances; publishing of books, journals, magazines, and scientific papers