Charitable fundraising; Charitable fundraising services by means of a website where donors search for and make monetary donations to specific charities or projects aimed at the purpose of supporting and raising awareness of the need to support active and retired military personnel and families; Charitable fundraising services by means of selling clothing, sporting goods, and bottled beverages to raise funds for supporting and raising awareness of the need to support active and retired military personnel and families; charitable fundraising services for the purpose of supporting and raising awareness of the need to support active and retired military personnel and families