Non-medical in-home personal care services for assisting with daily living activities of the Elderly; Personal concierge services for others comprising running errands and making customer requested personal arrangements and providing customer specific information to meet individual needs, all rendered in business establishment, office buildings, hotels, residential complexes and homes; Personal care assistance of activities of daily living, such as bathing, grooming and personal mobility for the elderly people; Providing non-medical in-home personal services for individuals including checking home condition, supplies and individual well-being, scheduling appointments, running errands, making safety checks, and providing on-line information related to these personal services