Online pay per click (ppc) advertising management services; online cost per action advertising management services, online cost per view advertising management services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, search engine marketing services; analyzing, reporting, and tracking services for managing pay per click advertising and advising thereto; providing online lead generation activities and services in the field of pay per click, pay per action and pay per view online advertising; monitoring the effectiveness of advertising and marketing services for business purposes by tracking websites of others to provide details about user click traffic or visits to the website; advertising and marketing services, namely, bid management services in respect of pay per click search engines on the Internet; providing online publishers with advertisements that are matched contextually to suitable website content on a pay per click, pay per action and pay per view basis; analysis of advertising response

Providing a proprietary online platform featuring an online interface that allows advertisers to specify the parameters of the online traffic they wish to receive, filters online traffic in accordance with the parameters, and delivers the filtered results to the advertisers for the purpose of providing targeted online traffic