[ Retail store services, ] computerized on-line retail store services, online ordering services, electronic retail store services via computer, [ and electronic mail order catalog services, ] all featuring an array of basketball-themed merchandise; [ promoting the goods and services of others by arranging for sponsors to affiliate these goods and services with a basketball program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the internet; ] conducting public opinion poll surveys and public opinion poll surveys in the field of basketball for non-business [, non-marketing purposes over the internet ]