Organizing and conducting sports competitions and events; Entertainment in the nature of competitions in the field of athletics; Providing collegiate athletic and sporting events; Providing a website featuring non-downloadable multi-media content and video recordings in the fields of collegiate athletics, sports competitions and sporting events; Providing non-downloadable multi-media content and video recordings in the fields of collegiate athletics, sports competitions and sporting events, via electronic communications and digital transmission; Providing news and information in the fields of collegiate athletics, sports competitions and sporting events; Providing news and information in the fields of collegiate athletics, sports competitions and sporting events, via electronic communications and digital transmission