Computer software for use in connection with digital signage, namely, software for managing, operating, designing, developing and displaying customized interactive digital signage content; computer software which allows interactive use of digital signage, namely, software for managing, operating, designing, developing and displaying customized interactive digital signage content; computer touch software, namely, software for managing, operating, designing, developing and displaying customized interactive digital signage content; digital signage hardware, namely, video display screens and stands specially adapted for video display screens