Computer software and computer software applications for use with mobile, tablet and handheld computers and cellular telephones for use in locating, reviewing, comparing, purchasing, ordering and providing information on general merchandise and consumer products via an online retail store; downloadable computer software and computer software applications for use with mobile, tablet and handheld computers and cellular telephones for use in the retrieval of general merchandise and consumer product data from third-party websites, downloadable computer software and computer software applications for use with mobile, tablet and handheld computers and cellular telephones for use in gaining access to and interface with third-party e-commerce tools and instructional manuals, sold as a unit

Online retail store portal services featuring a wide variety of general merchandise and consumer products; computerized online ordering featuring a wide variety of general merchandise and consumer products; providing consumer product information, product reviews and product comparisons via the Internet or other communications networks; providing an online commercial information directory on a wide variety of general merchandise and consumer products; providing a searchable on-line advertising guide featuring the goods and services of other online vendors; online classified advertising services; dissemination of advertising for others via an online electronic communications network