Computer software for accessing information and making reservations in the field of travel, transportation, lodging and customer loyalty and rewards programs in connection therewith; computer software for mobile devices for accessing information and making reservations in the field of travel, transportation, lodging and customer loyalty and rewards programs in connection therewith

Conducting incentive award programs to promote the booking of temporary accommodations, hotel rooms and motel rooms provided by others; consumer loyalty services for commercial, promotional, and advertising purposes, namely, administration of frequent traveler program; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; all of the foregoing services including such services offered online and on mobile devices