Providing a web site featuring ratings, reviews, recommendations and endorsements by members and users concerning the products and services of others and through which user endorsements may be published on social media sites; providing a website featuring technology which provides members and users with the ability to endorse third party products and services and place an endorsement icon on social media sites and third party sites for others to review the endorsement and navigate to websites featuring the endorsed products and services that may then be purchased; providing a web site featuring ratings, reviews, recommendations and endorsements by members and users concerning the products and services of others and featuring technology which provides members and users with the ability to direct third parties to endorsed retailer and third party websites featuring endorsed products or services that may then be purchased; providing a website featuring technology which provides members and users with the ability to endorse third party products and earn referral fees for purchases influenced by endorsements; providing a website featuring technology which provides members and users with the ability to create virtual online retail stores featuring information about and links to their favorite brands; providing a website featuring technology which provides members and users with the ability to create virtual online retail stores that feature service and product endorsements and links to websites featuring endorsed products and services that may then be purchased online; providing a website featuring technology which provides members and users with the ability to create online retail stores and provide online retail store services