Computer software maintenance; computer software maintenance directed at big data analysis; Computer software consulting, design and development; computer software consulting, design and development directed at big data analysis; Computer software and system architecture consulting, design and development; computer software and system architecture consulting, design and development directed at big data analysis; Custom design and development of computer software systems; custom design and development of computer software systems directed at big data analysis; Software as a service (SAAS) featuring software for electronic trading; Software as a service (SAAS) featuring software for financial market analysis; Software as a service (SAAS) services featuring software for big data analysis; Software as a service (SAAS) services featuring software for financial market analysis, and financial market data storage and retrieval; Software as a service (SAAS) services featuring software for encoding, decoding and analyzing financial market data, and encoding, decoding and analyzing order entry data or cross platform system libraries for use in financial markets; Software as a service (SAAS) services featuring software for encoding, decoding and analyzing financial market data, and encoding, decoding and analyzing order entry data and cross platform system libraries for use in capital markets