Application service provider (ASP) featuring software for use in providing a server-based and cloud-based software interface to integrate computer game software for purposes of gameplay, e-commerce transactions, and social media functions, across multiple electronic platforms, including game consoles, mobile devices, and personal computers; Application service provider (ASP) featuring software for use in facilitating computer game sign-on user identity, player loyalty systems, friends and community features, player sharing and gifting, player achievements, player attributes, and player level advancement, player tournaments and in-game promotions; Application service provider (ASP) featuring software for use in data instrumentation and reporting for computer games, gameplay tuning, monetization efficacy, and player sharing and interaction