On-line retail gift shops; on-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; promoting and showcasing the goods of others in the field of general consumer merchandise by means of an on-line shopping site with links to the retail advertisements of others; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; promoting the goods and services of others by providing an interactive website where users can increase the current value of an online discount being offered by purchasing the goods and services associated with that discount in the form of an online coupon, voucher or gift card; promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; promotional services, namely, promoting the goods of others by means of providing online coupons; promotional services, namely, promoting the goods of others by means of providing online gift cards; promotional services, namely, promoting the goods of others by gift certificates; providing a web-based system and online portals in the field of consumer-to-business commerce for consumers to enter, manage and modify their consumer preference information for use by merchants to create and manage offers for delivery to consumers