coupons, coupon books, and other printed materials in the nature of books, newsletters, brochures, flyers, and magazines, containing coupons which entitle the holder to receive discounts from merchants

conducting an incentive award program to promote the sale of products and services of others by maintaining a network of merchants that provide discounts and loyalty reward points to customers, enabling customers to earn loyalty reward points by making purchases from merchants participating in the network and providing discounts to consumers through the distribution of coupon books, electronic couponing via direct download from websites and at the point of sale through a customer recognition process