Downloadable software in the nature of a mobile application for displaying, capturing and sharing a user's reviews, recommendations, photos and videos about wine and wine making businesses, as well as displaying, capturing and sharing a user's point of sale data and location of wine purchases and experiences, and conversations about such data with other users for social networking; downloadable software in the nature of a mobile application for providing information about wine, social-networking and e-commerce; downloadable software in the nature of a mobile application for displaying, capturing and sharing a user's reviews, recommendations, photos and videos about wine and wine making businesses, as well as displaying, capturing and sharing a user's point of sale data and location of wine purchases and experiences, and conversations about such data with other users for social networking for wine enthusiasts; computer software for use in customer relationship management; computer software for use in customer relationship management for wine industry businesses; inventory management software; inventory management software for wine industry businesses