Promoting the goods and services of others by means of coupons, discounts, advertisements, through the administration of an incentive awards program via wireless network, mobile telecommunication devices, global computer network; dissemination of advertising for others via wireless network, mobile telecommunication devices, global computer network; promoting the goods and services of others by allowing users to, access online coupons, rebates, discounts, vouchers and special offers via websites, scan coupons, rebates, discounts, vouchers and special offers from printed materials, and tap on mobile phones and other mobile telecommunication devices for Near Field Communication-enabled promotional materials and send such coupons, rebates, discounts, vouchers and special offers to mobile phones and other mobile telecommunication devices for redemption at retail or wholesale locations or virtual points of sale; Providing an on-line and mobile directory of information regarding merchants who accept contactless mobile payments and promote goods and services through this channel