Application service provider (ASP) featuring software for use in tracking web site activity and managing, monitoring and optimizing the performance and effectiveness of websites and online marketing campaigns; Providing a website featuring non-downloadable software for analyzing inbound marketing tactics, search engine optimization, social media analysis and tracking, content marketing brand monitoring, conversion rate optimization, keyword research and tracking, reputation management, vertical and regular search results tracking, link research and analysis, and inbound marketing workflow, and for use in database management in the field of inbound marketing analysis