Educational services, namely, conducting lecture and demonstration courses in the fields of use of wine and evaluation, selection, and services of wine, distilled spirits, liqueurs, and cigars by wine stewards and distribution of training materials in connection therewith; Educational services, namely, conducting programs and providing certified examinations in the field of sommelier services and distribution of training material in connection therewith; Educational services, namely, developing, arranging, and conducting educational conferences and programs and providing courses of instruction in the field of sommelier services