Retail store services in the field of books, textbooks, used books, used textbooks, magazines, compact discs, audio and video cassettes, digital video discs, computer software, computer and video games, posters, stationery, school supplies, food, beverages, toys and general giftware items featuring a bonus incentive program for customers; providing incentive award programs for customers through the issuance of loyalty coupons and loyalty points for purchase of goods and services