On-line retail store services featuring condoms, adult-oriented gifts, novelties, lingerie, erotic games, toys and DVDs; Retail stores featuring adult-oriented products; Mail order services featuring adult-oriented products, condoms, adult-oriented gifts, novelties, lingerie, erotic games, toys and DVDs; Retail, online retail and mail order store services featuring personal lubricants, namely, creams, gels, oils and liquids for use as personal lubricant, silicone and water based personal lubricants, personal lubricants for use in sexual intercourse