Optical lenses; ophthalmic lenses; contact lenses; eyewear; eyeglasses; sunglasses; smart glasses; sports glasses; protective glasses; virtual reality glasses; 3D glasses; goggles; cases for spectacles; cases for eyeglasses; cases for sunglasses; cases for contact lenses; frames for spectacles; frames for eyeglasses; frames for sunglasses; chains for spectacles; chains for eyeglasses; chains for sunglasses; cords for spectacles; cords for eyeglasses; cords for sunglasses; spectacle lenses; eyeglass lenses; sunglass lenses; replacement lenses for glasses; parts for spectacles; spectacle temples; nose pads for eyewear; wearable computers; wearable communications apparatus; wearable computer peripheral devices; computer application software for use with wearable computer devices; protective helmets for sports; protective helmets for motorists; eyeglass shields; face-protection shields; protective face-shields for protective helmets; lenses for protective face shields; downloadable virtual goods, namely, computer programs for optical lenses, ophthalmic lenses, contact lenses, cases for contact lenses, eyeglasses, sunglasses, cases for eyeglasses and sunglasses, frames for eyeglasses, frames for sunglasses, frames for spectacles, chains for eyeglasses, chains for sunglasses, cords for spectacles, cords for eyeglasses, cords for sunglasses, parts for spectacles, goggles, clothing, headgear, footwear, helmets, luggage, bags for use online and in online virtual worlds; computer software, computer programs and downloadable application software for retailing and wholesaling, sizing apparel and eyewear, sizing wearable products, fitting apparel and eyewear, ordering products, customizing products, fitting wearable products, providing personal shopper services.