Retail services, wholesale services, mail order retail services and electronic retail services all in connection with the sale of audio books, talking books, digital books, downloadable electronic publications, encoded gift cards, magnetic badges, printed publications, printed gift cards, stationery, calendars, books, posters, book markers, paper and cardboard coasters, paper badges, jewellery, bags, leather goods, wallets, purses, mugs, cups, earthenware, clothing, footwear, headgear, embroidered badges, toys, games and playthings; administration of a loyalty reward scheme