Apparatus for recording, transmission or reproduction of sound, images or data; devices for streaming media content over local wireless networks; monitoring apparatus and instruments, namely, smart watches, smart phones and wearable activity trackers for monitoring responses in humans, other than for medical purposes; electronic tracking apparatus and instruments in the nature of smart watches, smart phones or wearable activity trackers for use in a sporting and entertainment context, namely those using radio frequency technology, satellite technology and cellular communication networks; computer software, namely, downloadable interactive multimedia software, downloadable graphical user interface software, and downloadable augmented and virtual reality software featuring audio and video information, entertainment and education for sports fans to connect and engage with sports, sports data, sporting events, teams, sporting personalities, athletes and other fans; software in the nature of data and database management software relating to or incorporating artificial intelligence and deep learning algorithms; software for the collection, editing, organisation, modification, transmission, storage and sharing of data and information; software in the nature of database management, digital asset management, token and wallet management, and the management of encrypted personal keys in the field of payments using crypto-currency and virtual currency; software in the nature of database management, digital asset management, token and wallet management, and the management of encrypted personal keys for use in blockchain technology; application software, namely, application software in the nature of database management, digital asset management, token and wallet management, and the management of encrypted personal keys for use with handheld and wearable computer and electronic devices; handheld and wearable computers and computer peripherals; handheld and wearable smart phones; handheld and wearable monitors in the nature of voice display monitors, accelerometers, facial recognition, biometric recognition, in-ear monitors; handheld and wearable activity trackers; handheld and wearable audio equipment in the nature of smartphones and portable media players; handheld and wearable video display monitors; wristbands that communicate data to other electronic devices, namely, wireless communication device being a wristband for data transmission to other electronic devices; motion sensors and motion detectors; including all the aforesaid provided in the context of and relating to sports, sporting events, sports fans and the enhancement of a sports fan's experience

Information, education and entertainment services, all relating to sports, sporting events, sports fans and the enhancement of a sports fan's experience in the nature of providing trading markets, namely, entertainment services in the nature of providing an online virtual environment for trading digital sport and entertainment collectibles, sharing personal connections by organizing social entertainment events, sharing content in the nature of sports information content, distributing digital assets in the nature of sports films, sports videos and audio recordings relating to sports, providing sports results, providing information relating to sports, sports personalities, sporting statistics, sports news, sports events, sports statistics and sports data and providing entertainment related data analysis relating to sports, sports personalities, sports results and sports statistics; ticket reservation and booking services for sporting events; Providing sports news and information electronically, interactively or by means of a virtual environment

Hosting services in the nature of website hosting services; hosting in the nature of hosting of websites of interactive applications including those enabling real-time interaction of sports fans; providing temporary use of online non-downloadable computer software, namely, interactive multimedia software, graphical user interface software, and augmented and virtual reality software for use in real-time interactions in the context of sports and sporting events; software as a service featuring software for connecting sports fans to and engaging them with sports, sports data, sporting events, teams, sporting personalities, athletes and other fans and rental of computer software; software as a service featuring software for issuing, distributing, trading, tracking, sending, receiving, storing, managing and safeguarding digital assets in the field of payments using crypto-currency and virtual currency; providing temporary use of online non-downloadable software for accessing and using a cloud computing network; providing temporary use of non-downloadable software for storing and archiving electronic data for use in blockchain technology; providing temporary use of online non-downloadable software enabling users to stream live broadcasts of audio, visual and audio-visual material; software development, design, programming and implementation; electronic data storage; design and development of computer hardware; biochemical engineering services; research and development in the field of materials science; including all the aforesaid provided in the context of and relating to sports, sporting events, sports fans and the enhancement of a sports fan's experience