Computer software for embedding and reading a watermark incorporated into physical and digital media; downloadable software applications for embedding and reading a watermark incorporated into physical and digital media; digital watermark software for hiding digital data in, and extracting hidden digital data from, electronic and physical media; computer software for use as an application programming interface; software in the form of an application programming interface for computer software which facilitates online services for allowing data retrieval, upload, download, access and management; computer software to enable file sharing, image file sharing, audio file sharing, video file sharing, uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, social networking, building social networking applications and for sharing or otherwise providing electronic media or information via computer and communication networks

Advertising services provided over the internet; electronic advertising services; advertising services provided by television; graphic advertising services; press advertising services; production of visual advertising matter; production of sound recordings for advertising purposes; production of video recordings for advertising purposes; promoting the goods and services of third parties via computer and communication networks; commercial information and advice for consumers; maintenance and management of on-line computer databases and on-line searchable databases in the field of general interest, virtual community, social networking, photo sharing, video sharing, audio sharing