Magnetic encoded cards for use in providing financial services, telecommunication services, and loyalty services; computer software and hardware for managing consumer loyalty and reward programs; pre-recorded video tapes, DVDs, audio tapes, and CDs to instruct entities on how to build customer and brand loyalty; computer hardware; magnetic coded cards, electronic chip cards and encoded smart cards all containing programing used for financial applications, loyalty programs and rewards programs, computer terminals and computer software for use in the financial services, banking and telecommunications industries for authentication, authorization, clearing and settlement of financial transactions; magnetic coded and electronic data carrier card readers for the registration, transmission and reproduction of data; computer hardware for reading memory cards and electronic card readers for reading data in memories featuring integrated circuit memories and bank card memories; coded cards, namely, magnetic cards and cards featuring integrated circuits for financial authentication, authorization, clearing and settlement of financial transactions, machine-readable data carriers for booking bonus transactions, including data carriers with integrated payment and telecommunications functions; data processing apparatus for reading the aforesaid data media; computer software for customer loyalty programes (incentive programes), database and database management software

Advertising; business management services; business management and organization consultancy services; business administration; office functions in the nature of business operation; merchandising (sales promotion); generation and procurement of costumer acquisition and customer loyalty programs and of evaluation and influence of consumers' behaviour; business consultancy with regard to customer loyalty systems, professional business and organisation consultancy with regard to customer loyalty systems, customer loyalty marketing, presentation of goods and services; advertising through a customer loyalty program for goods and services of a third party; providing online information about marketing, marketing research, customer bonus programs, publicity, customer loyalty and reward programes; compilation, updating and storing of data in databases; operating telephone call centres for others; maintaining databases, namely database management; retail store services, mail order services and online trading services in the fields of drugstore, cosmetic and household goods, goods of the healthcare sector including medicinal apparatus and instruments, cosmetic apparatus, machines, tools and metal goods, constriction goods, do-it-yourself and garden goods, electrical and electronic goods including electrical household, broadcast and television devices, electrical and non-electrical devices for personal hygiene and beauty care, electrical and non-electrical kitchen devices, data processing devices, mobile phones, electronic entertainment devices, furniture and decorations, sports articles

Insurance, namely, insurance brokerage, insurance information; electronic financial transaction processing for program members and participating merchants, namely, electronic funds transfer, electronic cash transactions, electronic debit transactions, and assisting others with the completion of financial transactions in the field of customer loyalty programs; credit card, debit card and stored value card transaction processing services; issuing of data carriers, namely, stored value cards, debit cards, and credit cards for entering bonus and premium transactions in the field of customer loyalty programs; electronic payment services, namely, electronic processing and subsequent transmission of bill payment data, processing electronic payments through prepaid cards and customer loyalty cards; electronic online banking services; providing vouchers for payment of expenses over the Internet; providing bonus and premium transactions by issuing coupons, bonus points and similar economic values for the purchase of goods and services, namely, loyalty program payment processing services; issuing of customer loyalty cards (bonus programs) including issuing of customer loyalty cards with payment and/or credit card functions, processing of customer loyalty systems in a financial aspect, namely, loyalty program payment processing services including registering and procuring of coupons, payments and other monetary advantages

Transport of persons and goods; packaging and storage of goods; travel arrangement, car rental, transport of persons; services of a travel agency (included in this class), in particular consulting and booking of travels, providing information about travels and procurement of transport services and travels; travel reservation services (included in this class)

Education, namely, providing seminars and workshops in the field of customer loyalty and reward program; providing of training in the field of customer loyalty and reward programs; entertainment in the nature of television news shows; production of movies and videos; production of television programs; rental of movies and videos, presentation of movies and videos; arranging, conducting and organisation of concerts; arranging of sports competitions, organisation and arranging of cultural and sports events; publication of printed matter, including printed matter in form of electronic media