MEMBERSHIP CARDS AND/OR CERTIFICATES, DISCOUNT CARDS AND/OR CERTIFICATES, AND GIFT CARDS AND/OR CERTIFICATES FOR USE AS PART OF A REWARD AND/OR DISCOUNT PROGRAM FOR ENABLING PARTICIPANTS TO OBTAIN REWARDS AND/OR DISCOUNTS ON GOODS AND/OR SERVICES, INCLUDING TRAVEL-RELATED GOODS AND/OR SERVICES, AND FOR USE IN PROMOTING THE GOODS AND SERVICES OF OTHERS