Audio broadcasting; cable television broadcasting; radio broadcasting; subscription television broadcasting; television broadcasting; video broadcasting; webcasting services in the nature of providing on-line chat rooms and on-line interactive chat rooms with guests for transmission of messages among computer users concerning the field of basketball; broadcasting programs over the internet; providing on-line electronic bulletin boards for transmission of messages among computer users concerning the field of basketball; providing multiple-user access to a global computer information network for the purpose of participating in interactive polling in the field of basketball