Paper goods and printed matter, namely, trading cards, posters, stickers, decals, temporary tattoos, bumper stickers, writing pads, note paper, notebooks, [ binders, stationery-type portfolios, stationery folders, flip books, preprinted agenda organizers, memo boards, book covers, bookmarks, bookends, ] calendars, greeting cards, checkbook covers, mounted photographs, pens, pencils [, pencil top ornaments, crayons ]