Paper goods and printed matter, namely, books, catalogues, instructional and teaching materials, pamphlets, magazines, newspapers, in the fields of education, music, entertainment, arts, science, and news; stationery, school supplies, namely, ballpoint, fountain and gel pens; graphite, colored and mechanical pencils; writing brushes and markers; erasers, crayon, office glue, notebooks, pocket folders, drafting rulers, drawing rulers, ungraduated rulers, poster board, stickers, blackboards, paint brushes, and paperweights; calendars, posters, postcards, envelopes, folders, writing pads; mounted and unmounted photographs