Computerized on-line retail store, ordering, retail store, electronic retailing, catalog and mail order catalog services featuring an array of basketball-themed merchandise; promoting the goods and services of others by allowing sponsors to affiliate these goods and services with a basketball program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the Internet; conducting public opinion poll surveys and public opinion poll surveys in the field of basketball for non-business, non-marketing purposes over the Internet