on-line retail store and distributorship services in the fields of pet and animal care, pet and animal supplies, pet and animal products, accessories for pets and animals, pet and animal food, books pertaining to pets and animals, and nutritional supplements for pets and animals; advertising services, namely dissemination of advertising for others in the fields of pet and animal supplies, pet and animal products, and services pertaining to pets and animals, all via a global computer network; online directory services featuring consumer information in the fields of pet and animal supplies, pet and animal products, and services pertaining to pets and animals; and providing a website on a global computer network featuring consumer information in the fields of pets and animals, pet and animal products and services, pet and animal exhibitions, pet and animal training, pet and animal care, pet and animal breeding, pet and animal nutrition, pet and animal health, pet and animal travel, and charities for pets and animals

providing online electronic bulletin boards, chat rooms, message boards, forums, and interactive multi-user communication services for the transmission of messages among computer users concerning pets and animals accessed via a global computer network

development and dissemination of educational materials of others in the field of pets and animals; and entertainment services, namely an on-line website of information comprising educational materials, facts, trivia and humor relating to pets and animals