Promoting the services of others through loyalty and incentive reward programs and on-line promotions featuring restaurant [ and hotel ] services, restaurant-related benefits, [ hotel-related benefits, and automobile-related benefits, ] and providing merchant information in the fields of restaurant [ and hotel ] management and restaurant services [ and hotel services, ] and promotion services via the internet, mass media, and mail

ELECTRONIC FINANCIAL TRANSACTION PROCESSING FOR PROGRAM MEMBERS AND PARTICIPATING MERCHANTS

Providing restaurant reservation services, [ hotel reservation services, ] restaurant information, [ and hotel information ] via the internet, mass media, and mail