Encoded magnetic stripe cards and encoded smart cards containing unique identifiers and attributes associated with specific consumers or assigned users to authorize processing of commercial transactions to provide identification, authenticate individuals, match consumers to a profile containing preferences for services, payment and rewards programs, and authorize processing or payment and identification transactions; digital card readers; application software that enables such cards to be used for the purposes of customer identification and recording customer preferences and enabling remote electronic payment and commercial transactions in the fields of sports venues, entertainment, and restaurants; an electronic transponder containing information in the nature of a unique radio frequency identification code used to authorize processing of commercial transactions, provide identification, authenticate individuals, match customers to a profile containing preferences for services, payment and rewards programs, and authorize processing of payment and identification transactions

KEY CHAINS AND KEY FOBS, NOT OF METAL

Providing to client businesses an internet web site on which consumer purchase and preference data is aggregated, enabling businesses to formulate and execute loyalty rewards and preferred customers programs; business marketing consulting services for others; conducting marketing studies for others; business services, namely enabling transaction authorization by merchants and integrated tracking and management of commercial transactions via radio frequency communication with an encoded chip-card token; operating an on-line marketplace on which businesses who formulate and execute loyalty rewards and preferred costumer programs can allow customers to access and apply loyalty rewards

Verification of identification, namely, unique customer number verification in the nature of providing user authentication services in consumer purchase, attendance or admittance transactions; collection and collation of information, namely, customer authentication services in consumer purchase, attendance or admittance transactions using radio frequency communications with an encoded chip-card token to evaluate, analyze and collect service data