Computerized on-line retail store, ordering, retail, electronic retailing, catalog and mail order catalog services featuring an array of basketball-themed merchandise; promoting the goods and services of others by allowing sponsors to affiliate these goods and services with a basketball program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the Internet; conducting public opinion poll surveys and public opinion poll surveys in the field of basketball for non-business, non-marketing purposes over the Internet; conducting interactive polling in the field of basketball over the Internet; providing online catalogs featuring an array of basketball-themed products over the Internet; providing databases of statistical polling information in the field of basketball over the Internet