Printed matter, namely, books, magazines, newsletters, and instructional manuals in the field of veterans' benefits and services used to promote benefits and services for military veterans and their families and the honor of service; newspapers, instructional manuals, greeting cards, coupons and posters used to promote benefits and services for military veterans and their families and the honor of service

Conducting an incentive award program for participating merchants to promote customer loyalty; buying club services rendered to military veterans and their families; providing computerized online buying club services and benefits for veterans and their families received by promoting the goods and services of others and promoting veterans loyalty through the distribution of discount cards that entitle veterans to receive discounts on dining, take-out food, hotel accommodations, consumer merchandise, magazines, travel, movies, theater, auto care and insurance

Providing financial information, namely, information about military veterans benefits