Downloadable software for tracking, managing, optimizing and analyzing advertising and promotional campaigns, and calculating return on investment, customer loyalty, and sales conversion rates in connection with the same; downloadable software for managing, collecting, monitoring, analyzing and optimizing customer response to print, television and radio advertisements and online advertisements and web, blog and other online site traffic, user preferences and links; downloadable software for use in collecting, managing, tracking, displaying and viewing online advertising and promotional information and materials and disseminating such information and materials via social networking sites; software downloadable to mobile and cellular phones and personal electronic devices for use in collecting, managing, tracking, displaying and viewing online advertising and promotional materials and disseminating such advertising and materials via social networking sites; downloadable software for visualization, animation, exploration, analysis, and interpretation of statistical and other data