MAGNETICALLY ENCODED PLASTIC LOYALTY REWARD CARDS

RETAIL GROCERY STORE LOYALTY INCENTIVE REWARDS PROGRAM WHICH ENABLES A PURCHASER TO EARN REWARDS AND REDEEM THE REWARDS, TO PROMOTE THE SALE OF FOOD PRODUCTS, HOUSEHOLD ITEMS, HEALTH AND BEAUTY PRODUCTS, AND GENERAL MERCHANDISE, AND EXCLUDING PERSONAL COMPUTERS, PERSONAL COMPUTER SOFTWARE, AND PERSONAL COMPUTER PERIPHERALS