Online retail store services and arranging and conducting incentive reward programs to promote the sale of items in the fields of apparel, infant equipment, beauty and health products, books, computers, pet products, flowers, jewelry, magazines, software, office and school supplies, shoes, tools and auto products, toys and hobby products, consumer electronics, music, sporting equipment, gifts, travel items, home and garden-related items, and general retail merchandise; and, promoting the goods and services of others by means of the issuance of loyalty rewards