Instructional and teaching apparatus and instruments, namely, software, audio recordings, audio-visual recordings and downloadable electronic educational publications, namely, books, training manuals, hand outs, diaries and workbooks, all featuring training and coaching to improve performance skills and performance levels in the fields of sports, entertainment and business; educational software in the field of teaching and developing skills and enhancing performance amongst people who are required to operate in high performance situations; downloadable electronic publications in the nature of magazines, newsletters and course manuals in the field of performance training, namely, training to improve performance skills and performance levels, provided on-line from databases or the Internet

Instructional and teaching material, namely, printed instructional, educational and teaching materials all featuring training and coaching to improve performance skills and performance levels in the fields of sports, entertainment and business; books, booklets, magazines, newsletters, all in the field of performance training, namely, training to improve performance skills and performance levels; printed instructional, educational and teaching materials in the field of teaching and developing skills and enhancing performance amongst people who are required to operate in high performance situations

Professional training services featuring training and coaching to improve performance skills and performance levels in the fields of sports, entertainment and business; teaching performance skills in the field of developing skills and enhancing performance amongst people who are required to operate in high performance situations; providing group coaching and learning forums in the field of leadership development in the areas of sport, entertainment and business; educational services, namely, training and mentoring of business people and sports players who are required to operate in high performance situations; educational services, namely, providing workshops, presentations and demonstrations featuring performance training, namely, training to improve performance skills and performance levels in the fields of sport, entertainment and business; production of instructional and training films and videos for others; publication of printed matter, namely, instructional materials and training manuals; entertainment and educational services, namely, providing motivational speaking in the field of developing skills and enhancing performance amongst people who are required to operate in high performance situations, such as sports people, entertainers and business executives