Application service provider featuring computer software to track, log and analyze Internet usage habits, Internet searching habits, and customer loyalty; application service provider featuring computer software for compiling, analyzing, storing, sorting, organizing and distributing demographic, lifestyle and behavioral data and information; application service provider featuring computer software for generating market research data, reports and analyses, and other information for marketing and advertising purposes; application service provider featuring computer software for tracking user statistics; application service provider featuring computer software for creating and managing customer affinity, incentive, reward and redemption programs