Advertising services, namely, dissemination of advertising for others via an online electronic communications network; online retail store services featuring guns, ammunition, gun safes, sporting goods, clothing, general merchandise and general consumer goods, books, user guides, and pamphlets in the field of sports; providing an online commercial information directory and a searchable database in the field of business and retail information available via a global computer network; providing a searchable on-line advertising guide featuring the goods and services of others; electronic and online auction services; auctions provided via wired and wireless networks; automated and computerized trading of goods and services for others provided over a global communication information network; promoting the goods and services of others by means of operating an online shopping mall with links to the retail websites of others; online trading services in which sellers have the option to either post products to be sold at a set price and purchasing is done via the Internet or post products to be auctioned and bidding is done via the Internet