paper goods and printed matter, namely, scorebooks, scorecards, printed paper signs, note paper, magazines in the field of baseball, books and booklets featuring information on baseball, [calendars, postcards, unmounted photographs] and printed game souvenir tickets, trading cards, [bumper stickers,] stickers, decals, [writing pads, autograph books,] printed baseball game programs, printed baseball schedules, [stationery-type portfolios, pens and pencils]