Digital media, namely, pre-recorded video cassettes, digital video discs, digital versatile discs, downloadable audio and video recordings, DVDs, and high definition digital disks featuring instruction in the field of social, character and behavior education for elementary and high school students; digital media kits, namely, pre-assembled kits sold as a unit containing pre-recorded video cassettes, digital video discs, digital versatile discs, downloadable audio and video recordings, DVDs, and high definition digital disks featuring instructional materials in the field of social, character and behavior education for elementary and high school students, and printed instructional materials, namely teacher's resource books, posters, booklets, worksheets, coloring pages, activity cards, stickers