Banking and related financial services, namely, providing commercial and consumer lending services, mortgage lending, and loan financing; credit card services; debit card services; electronic payment and processing services; checking and savings services; investment services, namely, consultation, investment analysis, planning, management, advisory, brokerage, banking and research services regarding stocks, mutual funds, securities bonds and other investment instruments; and mortgage and equity services, namely, mortgage banking origination, acquisition, servicing and brokerage of mortgages