financial services; namely, investment advisory services, funds investing services, and investment management services, excluding from all of the foregoing, banking services, payment card, bank card, debit card, credit card, charge card, magnetic encoded card, telephone calling card, stored value and/or prepaid card services, the marketing, distribution, provision and issuance of such cards, Automated Teller Machines ("ATM") and ATM services, electronic funds and currency transfer services, electronic payment services, travel insurance services, medical, auto and rental insurance for travelers, extended warranty, travel assistance insurance services, and/or checque verification services