Providing a website on a global communications network featuring retail and consumer information, consumer news, consumer product reviews, and commentary regarding issues, products, services, retailers, services providers, and consumers in the fields of environmental conservation and sustainable living, green building, green products and services, environmentally friendly products and services in a particular geographic area, and green business practices; providing an on-line business directory information and consumer resource guide in the nature of an online business directory featuring retailers and services providers offering environmentally friendly products and services