In-home support services to the elderly, namely, geriatric care management services, personal affairs management services in the nature of the coordination of necessary services and care for older individuals; case management services, namely, the coordination of non-medical and custodial care to the elderly and adults needing assistance; providing non-medical assisted living services for personal purposes in the nature of scheduling appointments, answering telephone, checking messages, mail sorting, handling and receiving, secretarial and clerical services;personal care assistance on activities of daily living such as companionship, errands, bathing, grooming, and personal mobility for mentally or physically challenged individuals; providing non-medical personal assistance services for others in the nature of planning, organizing, coordinating, arranging and assisting individuals to perform daily tasks; providing patient advocate services to hospital patients and patients in long term care facilities; providing personal support services for families, caregivers, partners, wives and husbands of patients with life threatening disorders, chronically ill and/or disabled, namely, companionship, emotional support, counseling, help with medical forms and other non-medical and custodial care, namely, scheduling appointments, answering telephone, checking messages, mail sorting, handling and receiving, and secretarial and clerical services