advertising and business services, namely, the creation, compilation, and dissemination of written advertising communications relating to the services provided by lenders and guarantors concerning student lending and financial assistance; dissemination of advertising matter; dissemination of advertisements and advertising material, namely, flyers, brochures, leaflets and samples; distribution and dissemination of advertising material, namely, leaflets, prospectuses, printed material, and samples; business services, namely, providing lenders and guarantors with information and counseling in the management and undertaking of student lending and financial assistance